How Apple Does It | Time | 10.16.05
Conventional wisdom says its strategy is wrong, yet it keeps turning out great products.
This is partly a story about a company called Apple Computer. It’s also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it’s mostly a story about new things and where they come from, about which there are a few popular misconceptions.
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The new iPod’s potential is so huge, it inspires even Jobs to a burst of understatement. “There is no market today for portable video,” he says. “We’re going to sell millions of these to people who want to play their music, and video is going to come along for the ride. Anyone who wants to put out video content will put it out for this. And we’ll find out what happens.” Yes, we will. We’re all coming along for the ride, and we all know who’s going to be driving.
What next? What happens when TiVo learns to podcast? Traditional media will be next to be podcasted…newspapers, magazines, books, recipes, etc. I’m waiting for professional journals…what we are seeing is the freeing of content and presentation from the rigidity of traditional media delivery—highly disruptive.
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